Social media is reshaping brand loyalty in 2024, influencing how consumers interact with and feel about brands. The platforms provide new opportunities for engagement, but also require brands to adapt their strategies to build and maintain customer loyalty effectively. Building Authentic Connections Authenticity is crucial for building brand loyalty on social media. Consumers are drawn…
The impact of social media on mental health continues to be a significant concern in 2024. The platforms offer connectivity and community but also pose risks related to mental well-being. Understanding these influences and exploring solutions is crucial for mitigating negative effects and promoting positive mental health. Positive and Negative Effects Social media can have…
Social media plays a significant role in shaping political opinions in 2024, influencing public perception and discourse. The platforms provide a space for political engagement, information dissemination, and mobilization, impacting the political landscape in various ways. Information Dissemination and Misinformation Social media platforms are major channels for the dissemination of political information. However, they are…
Social media algorithms play a crucial role in determining what content users see on their feeds, significantly affecting visibility and engagement. In 2024, understanding and navigating these algorithms is essential for individuals, brands, and content creators aiming to optimize their social media presence. How Algorithms Work Social media algorithms are designed to prioritize content that…
Influencer marketing continues to evolve in 2024, driven by changes in social media platforms, consumer behavior, and industry practices. Brands and influencers are adopting new strategies to stay relevant in a rapidly shifting digital landscape. Rise of Micro- and Nano-Influencers One of the notable trends in influencer marketing is the increasing importance of micro- and…
THIS ARTICLE IS republished from The Conversation under a Creative Commons license. With the Olympic torch extinguished in Paris, all eyes are turning to Los Angeles for the 2028 Olympics. The host city has promised that the next Summer Games will be “car-free.” Advertisement For people who know Los Angeles, this seems overly optimistic. The…
Back In mid-January, Mara Kronenfeld was googling the name of the nonprofit she runs, which raises money in the US on behalf of the leading humanitarian aid provider in Gaza. Atop the search results for her organization—UNRWA USA, partner to the UN Relief and Works Agency for Palestine Refugees in the Near East (UNRWA)—she saw…
Pavel Durov, the CEO of messaging app Telegram, has been arrested in France. According to officials, the arrest was under a warrant for offences related to the app and the investigation is reportedly about insufficient moderation, with Mr Durov accused of failing to take steps to curb criminal uses of Telegram. Telegram said in a…
A metal detectorist who was inspired by Indiana Jones was left in awe when he uncovered a hoard of hundreds of historic coins. George Ridgway, 34, a trained archaeologist from Ashbocking, near Ipswich, found 748 gold and silver coins at Helmingham Hall, Suffolk. The coins date from as early as 206 BC through to 46…
Should you have to pay for online privacy? It is an increasingly common message from websites: browse for free – if you allow us to track your data and target you with personalised ads – if you don’t, hand over some cash. The model is known as “consent or pay” and, while it may be…
